Bex Tyers

An interview with Fortnum & Mason’s honey producer resulted in an article on ‘Things You Never Knew About Honey’. Created to be an informative piece that would boost our SEO rankings, especially among honey enthusiasts when the sweet stuff was in season.

Famous for its rare blends and unique brews, Fortnum & Mason chose to highlight eight of its finest teas for its Spring 2020 window displays. I wrote all of the copy for these windows - with the playfulness, wit and authority that defines the Fortnum’s tone of voice.

From campaign ideation to the finished product, I work across the entire project to ensure that the copy is aligned, accurate and exceptional. In February 2020 for our Valentine’s campaign, Fortnum’s became the first store to ever have a real chapel built inside it - a chapel where couples could actually get married. From the initial concept of this campaign to the first wedding inside the chapel, I worked with colleagues across the business to bring the concept to life.

With a strong background in food, I know my subject extremely well. From studying a masters in Social Anthropology - with a focus on the Anthropology of Food - to working with food producers, managing farmers’ markets and writing freelance on food and sustainability, I have exceptional research skills and the ability to make food sound irresistible.