Running
Runners Need SS24 Campaign
The SS24 campaign from Runners Need was centred around the key message of ‘wherever your happy place, we’ve got the kit to get you there.’ Below are samples of some of the copy and content work I did for this campaign.
Email Marketing Copy
To match the spirit of spring, this email featured fresh picks from SS24 with a focus on adaptable clothing for unpredictable Spring weather.
Persona Blog Content
To launch the Runner’s Need Spring/Summer 2024 campaign I wrote a persona blog that focused on Katie’s running journey, how she chooses her kit, and encapsulated the campaign message ‘Wherever your happy place, we’ve got the kit to get you there’.
Web Copy
Highlighting newness from some of the best-selling brands on the Runners Need homepage with strong, inspiring copy.
