SS24 Campaign

The SS24 campaign from Runner’s Need was centred around the key message of ‘Wherever your happy place, we’ve got the kit to get you there.’ The campaign focused on two personas; I wrote the copy and content for Katie, from why running in the outdoors is her happy place to why she chooses Runner’s Need as her kit specialist.

Persona Content

The campaign focused on two running personas. I wrote a persona blog that focused on Katie’s running journey, how she chooses her kit, and encapsulated the campaign message ‘Wherever your happy place, we’ve got the kit to get you there’. I also wrote email copy support this campaign messaging.